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Write Your Entrepreneurship Story.

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Unlock the content strategy entrepreneurs, founders, and marketing teams are using to build their audience, share their story, and spread their brand (even if you've never written an article before).

Quick quiz:

Do any of these struggles sound familiar?


Are you an entrepreneur looking to build an audience?

Having trouble building an audience? Are you looking for a way to build exposure for your company or project but just can't seem to gain any traction? Do you find the menu of different strategies exhausting?


Are you a CMO looking to expand your reach?

Have you been looking for a new way to attract customers and engagement with your business that don't involve ad campaigns that only seem to drain resources?


Are you a freelancer looking to attract your next big client?

Do you find yourself struggling to grow your freelancing business because your prospective clients don't seem to recognize the value and quality of your work?

If you said yes to any of these...


Then The Founder Writing Crash Course is for you. 


Storytelling is a superpower


Sadly, most founders, entrepreneurs, and freelancers don't understand the art & science behind it.

They think it's just writing a few features and benefits about the product or service, slapping a call-to-action, and presto! Conversions will start to roll in.

If you're here, you know that's never the case.

Content isn't about telling the reader why you're so great. 

It's about showing them what's important to them.

And using your content as the vehicle to take them there.

However, most businesses never uncover this realization. Worse yet, those that do never unlock it's true power.

They're never able to take the stories that help define who they are and how they're helping the world and instead invest in projects and campaigns that only drain resources.

This of course causes them to abandon the campaign altogether only to start a new one.

And the cycle repeats...

Hey! I'm Amar. 👋


And I've used the tactics and systems that I want to teach you to build an audience of 67,000 followers on Medium.com.

I leveraged that audience into becoming the editor at one of the largest publications on Medium, The Entrepreneur's Handbook.

This has helped me secure over 50 contracts with startups worldwide. I've written and published over 200 articles for these businesses helping them grow their reach, audience, and bottom line.

These credentials helped me secure interviews with influential entrepreneurs such as Evan Williams (Co-Founder of Twitter), Marc Randolph (Co-Founder of Netflix), and many more.

In talking with these individuals, many of them shared similar stories regarding the storytelling involved with digital content.

Fail to learn it and your ideas are dead on arrival.

Master it and you can basically build an audience at will.

The sad truth is, however, that most never learn this.

They spend years banging their heads against their desk wondering why their stories are spreading.

They have the message.

They know the message will resonate.

For some reason, the content falls flat.

Perhaps you can relate...

A content strategy. 

Straight from the editor's desk.


For many, writing doesn't come easy.

If this sounds like you, it's not your fault. The writing we're taught in school and our work doesn't equip us with the knowledge, strategies, and tactics to attract an audience.

Like I mentioned earlier, I'm the editor of one of the largest publications on the internet.

Our publication is read by 1,000,000 people monthly.

I get sent hundreds of articles a week.

After 5 years of editing over 10,000 articles, I know the exact format, headline framework, and storytelling your content needs to thrive.

When you approach content creation from the editor's perspective, the strategy is crystal clear.

There are tools and tricks you can use to predictably and repeatedly craft compelling content that spreads.

I want to teach you that.

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Helping people write their story.

Take a look at some of the results of some of my past students:


Sean J Kernan

Son of Quora

 ⭐ ⭐ ⭐ ⭐ ⭐

This is a fantastic course. It has a wide range of lessons and tools that founders can use to move the needle with their business. I also like that it had plenty of specificity and actionable insights, rather than just theory and abstract discussion.


Stephen Moore

Professional Writer & Editor

 ⭐ ⭐ ⭐ ⭐ ⭐

I've edited alongside Amar for years and this course shows all of the expertise he’s built up in helping hundreds of entrepreneurs write their stories. If you've got a story to tell, this will help you tell it.


Toni Koraza

Founder of MADX

 ⭐ ⭐ ⭐ ⭐ ⭐

Absolutely life changing! I've been following Amardeep's work for a couple of years and he always delivers practical advice that immediately improves your understanding of complex topics. Founder Writing Crash Course is another one of Amardeep's masterpieces. The lessons were easy to understand while simultaneously empowering me to be a better writer. The course is also a great way to find out what kind of a writer you want to be and and where you want your writing career to go. 20/5 stars for this one!

Here's How It Works.


1. Set The Foundation

Here, we're going to learn how to:

  • Discover & hone the unique story we're going to tell...
  • Use digital writing fundamentals to our advantage...
  • Create our category as a founder...

2. Craft Your Story

Next, we're going to:

  • Reprogram how to craft content & learn the fundamentals of crafting the "perfect" story
  • Learn tactics and tricks to go from idea to story in record time.
  • Uncover the "Ancient Secret" being used to craft compelling stories.

3. Maximize The Exposure

Finally, we'll:

  • Learn the number one "myth" as to why content falls flat (and how to correct it).
  • Use my "Six Stage Magic" editing framework to extract the best possible story.
  • Share our story and maximize it for audience exposure
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"I've taken many different courses... Amar's way of doing this is just really simple."

- Pete Sena, Founder of Digital Surgeons


Niklas Goeke

CEO & Founder Four Minute Books

 ⭐ ⭐ ⭐ ⭐ ⭐

If you're lucky enough to get to know Amar personally, like I have, you will find out he is all about balance.

He knows how to harmonize action and reaction, which is not just why he is laid-back, but also why you can talk about anything with him – and the flow of creative ideas will rarely stop.

Amar is living proof that it is possible to live a well-balanced life, and that's why his brand is about balance as well. This course is a great example of what that balance looks like in practice: It strikes just the right tone between authoritative and inviting, the right blend of theory and practice, and the right length that forces founders to stretch but doesn't place unreasonable demands on their busy schedule.

If you're a founder looking to get a quick crash course in presenting your stories and ideas effectively in writing, Amar is your guy!

And that's not even the best part...


You also get bonus access to:

Bonus Course 1:

Cheap Views Are Expensive

($150 value)

Learn how to:

  • Build a positive brand and reputation through your content.
  • Safeguard your brand against setbacks
  • Attract new customers through the power of your story.

Bonus Course 2:

The Zombie

($150 value)

Discover how to:

  • Leverage the power of long-form content
  • Become a trusted source of knowledge in your niche
  • Make real, genuine connections through the power of the written word.

Constant Course Updates:

(Value: $1,000/year)

Most courses leave you with what you purchase.

With the Founder Writing Crash Course, you get a living, breathing education.

Every time I add a course update, you get instant access, free of charge.

That's over $1,300 worth of free bonuses!

 Zulie Rane

Founder of ZulieWrites

 ⭐ ⭐ ⭐ ⭐ ⭐

Amar is a fantastic writer and a thriving entrepreneur. I've heard from his previous clients how successful his 1:1s were. I'm thrilled to see he's bringing his expertise to a wider range of founders.


Faridah Ojulari

Medical Writer | Healthnews

 ⭐ ⭐ ⭐ ⭐ ⭐

My name is Faridah Ojulari. I am a Medical Writer passionate about honing my craft. I'm halfway through the Founder Writing Crash Course and I've learned so much already. From amazing tools that can help with writing to life-saving writing tips. Highly recommend this course to anyone looking to tell their story online more effectively.✨


Ready to write your story?

Crash Course


  • Full, access to the crash course
  • Bonus 1: Cheap views are expensive
  • Bonus 2: The Zombie
  • Bonus 3: Course updates
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Crash Course + Bonuses


Most Popular

  • Full, lifetime access to the crash course
  • Bonus 1: Cheap views are expensive
  • Bonus 2: The Zombie
  • Bonus 3: Constant course updates
Unlock Lifetime Access ($50 discount applied at checkout) →

Founder Writer Accelerator


  • 4 Ghostwritten articles
  • 4 Co-written articles
  • 4 coaching sessions
  • + Crash Course
Unlock Access For Only $8,000 →

This course is so good, I'm giving you 30 days to try it out.

That's right.
I believe in my system so much that if you don't like it for any reason. If you don't think you've gotten the value that I've promised you.
If you don't think the audio in the video modules is up to snuff...
Then I don't deserve your money.
That's why I'm proud to stand by behind my "No Questions Asked" 30-day money-back guarantee.
If you don't like this course for any reason, simply write me an email before your 30 day trial is up and I'll refund you every penny.

At this point, you're probably asking yourself,



"But how is this course any different from the other writing and storytelling courses I've seen elsewhere?"



And it's a legitimate question.

There are scores, if not hundreds of courses out there teaching you how to write and publish content online.

Between you and me, the vast majority will teach you something. 

I would know, I'm personal friends with a lot of those course creators.

Remember, I'm an editor to one of the largest digital publications on the internet. I've edited over 10,000 articles and strategically formatted them to be well-received on the internet.

I'll let you in on a little secret...

The vast majority of those writers, I've edited their work. What's more, I'm actually the person who taught them how to write online content in the first place. So when you think about it, you can head elsewhere and purchase a different writing course.

Chances are, however, you'll be getting my proven frameworks, only rehashed by someone who doesn't know them as intimately as I do.

You Really Only Have Two Options...



1. You do nothing

You can choose to look elsewhere.

And that's fine. 

If you're lucky, you can find the information you're looking for and piece together something that might work.

You can head to different areas of this site and take a look at the resources I have available for you to try and grow your audience and write your story. 

If that's the case, you obviously see your digital presence as a cost rather than an investment. 

Perhaps that's my fault. Maybe I've failed to illustrate the value of online content for your business and brand.

If so, it's a shame. Because you'll get on with your day and start working on something new.

But days will turn into weeks and weeks months and you'll start to wear the regret of not taking action today like an 80 pound weight around your neck.

You'll see hundreds of others in your network building their online presence and solidifying their brand online and the regret will set in.



2. You can take action now

You silence the objections in your mind (that will always be there, by the way).

You tell yourself "enough is enough." You choose a growth mindset instead of shutting yourself out before you even give yourself a chance.

And you invest in The Founder Writing Crash Course, right now.

Because you know what?

All the times you "failed" in the past – well... it wasn't your fault.

I'm not kidding...

It's not because your ideas weren't "good enough" or the timing was wrong or you weren't intelligent or any of that.

It's because you didn't have the right strategy, the right teacher guiding you and holding your hand – showing you the way.

The people who succeed in this world are the people who take action.

So I only have one question for you...

Are you ready to join us on the other side?

I cannot wait to meet you.

Frequently Asked Questions

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